About Us
Get to know us
What began as a personal mission quickly turned into a global movement.
We needed new cycling kit after a hiatus from racing when we got married in 2013. We were shocked to find that one kit - a jersey and bibs cost $480. That’s nearly $1,000 just to get one kit each! Realistically, we needed around five kits each and that’s $5,000. Back in 2015, $5,000 could buy you an incredible mid-range road bike. The pricing was actually absurd, completely unachievable for most people, including us. The barrier to entry in cycling is just too high, even with cycling kit. Cycling kit should enhance your riding experience, not make it unattainable altogether.
NeoPro launched in February 2015. We started NeoPro in our spare bedroom, working after hours whilst holding down our corporate jobs, and working on NeoPro on weekends too, at stalls at races. We would hand-deliver kit to customers at track meets and to their houses. People have been our number one focus since day one. We are for the people, not for profit. With every customer who finds NeoPro, we've seen our mission come to life. Quality kit, fair price, real connection.
NeoPro started as a project for us to have premium quality kit at an affordable price and prove it could be done. Since launching, we’ve shipped over 220,000 orders worldwide and earned a 4.7-star rating from nearly 10,000 verified reviews. After nearly a decade, NeoPro has become a recognised market disrupter and a trusted name in cycling. We’ve proven that premium quality cycling kit doesn’t need to come with an inflated price, and riders around the world have backed us every step of the way.
We use premium fabrics, cutting-edge technology, and world-class factory standards. Every piece is developed in-house, tested by us, and refined through real-world riding to make sure it performs. Premium quality cycling kit does not need to come with a high price tag and we are living proof of that. At NeoPro, we don’t make it for less, we charge you less.
We now have global sales and distribution networks, as well as warehousing locations. We have grown to a small team and left our corporate jobs years ago to build NeoPro into what it is today. We are so very proud of NeoPro, and every single time we see a NeoPro kit ‘in the wild’, receive an email, or see a tag or share on socials, we can’t help but beam with pride and happiness.
Today, NeoPro is more than just a cycling brand. We’re a global community of cyclists supporting each other and enjoying our cycling adventures and achievements together!
Check us out and join the NeoPro Cycling family.
It all starts with the kit!
OUR VISION
Quality Kit, built to perform, without the markup.
Every decision starts with our community, not the bottom line.
Cycling should be accessible, regardless of background, budget or ability.
Founded by REAL riders, for real riders. Created from an authentic experience.
More than a brand - we're a global family of riders
We grow with intention. No hype, no shortcuts - Just refinement.
OUR FOUNDER
Hi, I’m Lizzi, the founder of NeoPro Cycling.
I started NeoPro back in February 2015 because I couldn’t find premium quality cycling kit without the premium price tag. So, I created it.
As a qualified sports scientist and multiple-time national champion, I know what good (and bad) cycling kit is. I’ve been riding bikes since I could walk and racing since I was 12. I grew up sewing as well, entering fashion competitions, constantly crafting and sewing clothing and designing new race suits for my national champs races that would look better and fit better. I’d be dreaming of the day I could have and afford high quality, cool looking cycling kit.
Whether you're racing, commuting, or just riding for the love of it, good quality kit makes a world of difference. It's really only once you get into the sport a little bit that you realise you constantly need to buy more and more things to keep up in the sport of cycling. One of the biggest hurdles for me was finding affordable, quality, cycling kit. Kit that looks cool, fits well and that lasts.
I’m living out my real life dream at NeoPro. What makes it even sweeter is everyone I have met along the way. The NeoPro Cycling family, the support, the network and of course - never ever ever running out of premium quality cycling kit.
